[PC Repair] Marketing Plan
[Ken’s PC Repair] Company Name
Market Summary
• The past market for pc repair started slow. There just were not very many people who had computers. Mainly just used by businesses. • The present market is very different. Now days almost every household has a computer, printer something. And eventually they will break or mess up somehow. • The future market can only be better. We would not know what to do with out computers now. We rely on them for almost everything.
Product Definition
• We offer high quality computer repair, with the work done fast and effectively.
Competition
• The competition in the pc repair field is many. In Knoxville alone there is at least 12 Companies that offer services in the pc repair field. • Businesses such as:
Positioning
• Positioning of product or service
– Statement that distinctly defines the product in its market and against its competition over time
• Consumer promise
– Statement summarizing the benefit of the product or service to the consumer
Communication Strategies
• We hope to get our message out to people about our company mainly by devoting ourselves to the customer. • The way we see it, after we get a decent client base, and we work hard to keep the customer happy with our work. They will acknowledge it, and more than likely tell their friends or other companies.
Advertising
• Advertising is a very important part of creating a new business. • We will take advantage of every advertising venture we can. Newspaper, radio, tv, ect. • But the best advertising we can do is our work. When we do our job the best we can, it will satisfy the customer. When the customer is satisfied, this is the best advertising a new business can get.
Pricing
• Pricing: We have 2 service plans we offer.
– Regular call plan: runs around $89.99 – 24/7 plan: depends on how long of a monthly contract you have. Right now we offer 1 month at $600 and 3 month at $1300.
Success Metrics
• First year goals: To have a good starting client base. To make some sort of profit. • Requirements for success: To satisfy the customer. Do the job that needs to be done right the first time, and quickly.